Projects

Mazda J-Core Live Case Competition

I worked in a group with four other classmates to create a 3 year marketing plan for Mazda North America. The purpose of this project was to develop a strategy to increase Mazda customer loyalty & to attract current CX-5 customers to purchase the CX-9. The plan also highlighted industry/company research, strategic planning, marketing recommendations, implementation timelines, risks/mitigations, and financial plans.

Rauxa Summer 2019 Internship Project

I worked in a group with seven fellow interns to create a 360-degree marketing campaign for Chipotle. The presentation highlighted industry/company research, strategic planning, creative, technology, and plans for future implementation. It was presented to agency leadership for usage in a future acquisition pitch.