Professional Experience
October 2022 - Present
Dechert LLP,
Client Development Assistant
Produce and distribute client communications, including practice group announcements and newsletters, using Vuture
Conduct company research and contact intelligence projects to inform business development efforts
Prepare legal directory submissions in various categories to be utilized in publications, including Chambers and Legal 500
Manage website content for the practice group, including bio updates and digital communications, using Adobe Experience Manager
Record and track client development activities within the LexisNexis InterAction CRM platform
January 2021 - August 2022
Council on Foreign Relations,
Program Assistant, Education Marketing
Performed in-depth analyses of web analytics and social media data through the utilization of Google Analytics, SocialFlow, Microsoft Dynamics CRM, and content management systems to compile weekly and monthly reports relating to outcomes
Created, implemented, and tracked Paid Social, Search, and Video advertising campaigns in Google Adwords and Twitter Ads Manager
Launched the inaugural CFR Education Ambassador Program which included the management of the selection process, email communications through Sailthru and Microsoft Outlook, and the operations of events for 38 ambassadors globally
June 2020 - August 2020
Council on Foreign Relations,
Education Marketing Intern
Developed a comprehensive proposal of an influencer marketing program composing of industry research, audience insights, and several potential implementation strategies to strengthen the brand’s current position within the education industry
Redesigned the content strategy of the Instagram account to maximize brand awareness through the usage of Canva and Microsoft SharePoint while also monitoring and participating in daily engagements, which resulted in an increase of over 300 followers
Researched current trends and hashtags popular amongst students and educators to develop newsletters and social media posts
June 2019 - August 2019
Rauxa,
Strategy Intern
Conducted market research on various industries such as the non-profit industry, the fast-casual restaurant industry, the utilities industry, and the consumer goods industry to form successful marketing strategies for a variety of companies
Constructed a six-month content calendar to be leveraged by Verizon to increase social media engagement across their platforms
Analyzed consumer social media behavior to determine sentiments regarding specific keywords through the usage of NetBase
Collaborated with seven fellow interns to devise a 360-degree marketing acquisition campaign for Chipotle and presented it to agency leadership to be used in a future acquisition pitch
June 2018 - August 2018
Statista,
Marketing Intern
Compiled leads from various industries utilizing ZoomInfo and LinkedIn Sales Navigator in order to develop new client accounts
Maintained the live chat feature through userlike.com and ensured customer satisfaction by answering users within two minutes
Designed a mail deliverable using Microsoft PowerPoint alongside the graphic design team to promote a project in collaboration between Statista and Forbes
Campus Leadership & Involvement
December 2019 - Present
Sigma Alpha Epsilon Pi,
Treasurer
Established and managed a budget of $30,000 to cover all sorority expenses and liabilities necessary to maintain chapter operations
Maintained the sorority bank account and facilitated timely money exchanges with other campus and community organizations
Advised chapter chair position holders on how to efficiently utilize their individual budgets through monthly check-in meetings
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May 2019 - May 2020
Dickinson Town Council,
Vice President of Public Relations
Enhanced Dickinson Town Council’s social media presence on Instagram, Facebook, and Snapchat and created interactive campaigns to strategically engage with community residents
Utilized Canva to design fliers to advertise events within the residential community, facilitating the reach of over 1,000 people
Organized and planned community events alongside seven other e-board officers to provide residents with an inclusive experience
September 2018 - Present
Binghamton University Student Ambassador Program,
Transfer Student Ambassador
Engaged with prospective new students through letter writing and phone call campaigns
Volunteered at Prospective Students Days and Open House events to provide information about Binghamton University
September 2018 - Present
BEAM (Business, Entertainment, Advertising, and Media),
Active Member
Attended panels from professionals in the entertainment, media, marketing, and advertising industries to network and learn about potential career choices
Participated in professional development events relating to personal branding and website creation
September 2018 - Present
Bingamton University Marketing Association, Active Member
Attended networking events with marketing & advertising professionals
Learned about various fields within the marketing industry through a mentorship program with Binghamton alumni currently working in the marketing industry
January 2019 - Present
Women in Business,
Active Member
Collaborated with fellow members to participate in community service, social, and professional events
Maintained active member status by completing 15 points of membership activities per semester